Technical B2B Copy, Engineered for Industry 4.0
Designing evolved conveyor systems for complex manufacturing applications isn’t as easy as it looks. The same can be said about promoting businesses that do it. But hey, anyone can learn anything.
The proof is in the whitepaper…and some other content.
Richards-Wilcox Conveyor wasn’t one of my primary clients at MACLYN. So, when I was asked to hop on a few last-minute jobs for them, I had a lot of catching up to do. And I had to do it quickly.
Assets Created
Whitepaper & Promo Assets
New Product Landing Page
Whitepaper – Robotic Paint Line Integration
Remember when I said I had a lot of learning to do? A vast majority of it happened in the context of this whitepaper. Challenging as it was, the end product turned out great: well-designed, digestible and very, very informative.
Product Page – Stainless Steel Conveyor Chain
It’s safe to say that your average person doesn’t know (or care) about the nuances of conveyor chain selection. But Richard-Wilcox Conveyor’s customer base is not comprised of “your average people.”
As key decision-makers in manufacturing facilities, understanding the nitty-gritty details of complex conveyor systems is kind of their whole deal. Why? Because it can make or break their operations.
All that aside, there was one key point I just had to drive home with this stainless steel conveyor chain: it’s built to withstand the worst.