Brand Awareness Capaign – “so i did.”
The drive to do is in each of us. Finding it gives us the strength to cross the divide between doubts and dreams—venturing from “I can’t” to “I did.” We just need a little encouragement to get started.
That’s where “so i did” comes in.
Doing my part to help MACLYN build this new brand awareness campaign from the ground up, I’ve been hard at work crafting powerful narratives to get the Special Olympics Illinois community fired up and ready to join in on the action.
Assets Created
Storytelling Framework
Brand Campaign Toolkit
Video Ads
Social & Digital Ads
Celebrity Partnership Assets
Radio Ads
Billboards & Digital OOH
Campaign Launch
Like Special Olympics Illinois athletes, “so i did” is not timid or reserved. It’s a bold, resolute campaign that demands respect, but with humility. To embody this, we needed to make a big impression. So, we went all in.
Paired with an innovative new visual identity, my copy helped thrust “so i did” into the spotlight—all across the state.
Pre-race hype video for the 2023 Chicago Hot Chocolate Run benefitting Special Olympics Illinois (written and voiced over by yours truly.)
Celebrity Partnership – Cole Kmet, Chicago Bears
Bringing on Chicago Bears tight end Cole Kmet marked a pivotal moment in the evolution of “so i did.” A friendly, down-to-earth local celebrity who started working with individuals with disabilities in his teenage years, he had the potential to give our campaign even more depth.
Sending a full media blitz, I created copy for a wide range of assets announcing Cole as a proud partner of Special Olympics Illinois.
